Get to know me
MARIANO SERRATO LIMA
Yes, that's my name. Although, people have known me by the nickname "Panqué" (pangh-keh) for over two decades now. I was born in a small city in Mexico (Puebla), raised in Mexico City, and I'm slowly becoming a Texan. I love to travel, I'm a "techy" guy, passionate about new technologies and gadgets, a low-profile foodie, and an amateur Padel Tennis player. I'm a father, husband, son, and friend. I go by the principles of trust, loyalty, respect, honor, and integrity.
Experience
Bachelor's Degree in Graphic Communication Design, with a career spanning over 15 years as an Art Director. Initially, I worked as a freelance designer, then as the design lead in the Advertising and Internal Communication team at Bancomext from 2010 to 2012.
Later, from 2012 to 2014, I was part of the graphic design team at Vertebrae Studio, working on campaigns, packaging design, and POP material for FOX Home Video.
From 2014 to 2016, I joined Valderrey Publicidad, formerly Kastner and Partners Mexico, as Art Director, where I developed advertising campaigns for clients such as IMSS, INMUJERES, the Chiapas Tourism Office, etc.
In 2016, I co-founded the project Go|Beyond ideas, which later became Vitamina Comunicación, an integrated communication solutions agency based in Mexico City, where I led the Art and Creative Direction, developing integrated communication campaigns and strategies for various brands such as La Costeña, Giovanni Bojanini, Seven Eleven, Chedraui, SEARS, Grupo Maulec, Fundación Banorte, Televisa Univision, Tequila Revolución, the State of Puebla, CONAGUA, the UN, PAHO, among others.
My entrepreneurial spirit brought me to Texas in 2022, from where I help other entrepreneurs and companies configure their value propositions with a strategic vision to help them achieve their commercial and professional objectives.